Sep 28 2007
Kopi Luwak Coffee
So how much does your regular cup of kopi luwak coffee cost as seen on Oprah’s More about Sulawesi coffee beans?
Ok, if I was a bad marketing person, I would ask you: would you give a penny for coffee beans that already have been eaten and after that excreted by a civet cat? Hmmm, no takers?
If I was a good marketing manager: how much would you give to experience the exclusive taste of a few rare coffee beans that got an extra fermentation inside the body of a civet cat before roasting? Yes, this explains the distinct not green colour of the un-roasted kopi luwak coffee beans…
Well: a pound of Kopi Luwak coffee will cost you about $300, or about $50 a cup. You better come to Sulawesi yourself to harvest the beans if you want to save money on drinking exclusive coffees 
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