Be Aware : not all Zone diet products are from the Zone Diet!
The Zone Diet is so successfull, that companies want to take a piece of the Zone Diet cake. One of them is the ZonePerfect Nutrition Company. This name alike the Zone Diet has continued to expand and is expected to sell in excess of one hundred million dollars worth of ZonePerfect foods this year. These include the Zone diet bars, the Zone diet meals, the zone protein shakes and the zone powders, the zone supplements and the zone fish oil capsules to be used as supplements. While these products are labeled as "the Zone Diet" products, Dr. Sears: founder of The Zone Diet does not agree that they are following the Zone Diet principles, and the founder of the Zone diet is not endorsing several of the products.
The founder of The Zone diet, Dr. Barry Sears is endorsing a new The Zone Diet product called Smart Zone which is a meal supplement bar produced by Hersheys. There have been several lawsuits regarding the use of the Dr. Sears implied endorsement of ZonePerfect products. Dr. Sears is very clear that he does not endorse these products despite the fact that they use the ZonePerfect name.
Dr. Barry Sears is not only the founder of the idea of The Zone Diet, but he also founded a company called Zone Labs. And of course, he will be the one endorsing the products made there as authentic the Zone Diet Products... The Hershey SmartZone bars will also carry Dr. Sears stamp of approval as a true The Zone Diet product.You always need to focus on the big picture of the zone diet : increasing the quality of a balanced food intake. And remember the basics of the zone diet : the food and lifestyle from our ancestors. Now our ancestors were living according the zone diet principles before the zone diet was even "invented". Therefor, always be cautious of buying food supplements for your zone dite, like zone diet shakes. Focus first on a balanced quality food intake and exercise in order to be successful with the zone diet!